Production with Purpose: Filmmakers Making a Change
When someone utters the words “Hollywood” or “movie industry,” you don’t necessarily think of do-gooders. The U.S. movie industry made $8.22 billion dollars in 2010 and although that is a slight...
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New Cause Actionists: Mexico
By Kristian Darigan Merenda During the last several years, Mexico has become increasingly passionate about corporate involvement in good causes. And our 2010 goodpurpose® study showed Mexican consumers...
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